Book Marketing Tip - 7 Reasons to Use Article Marketing

Book Marketing Tip - 7 Reasons to Use Article Marketing

By: Judy Cullins

If you have spent time and money down the drain waiting for "word of mouth" to kick in, or multiple hours on networking meetings, you may want to investigate this number one way to publicize your web site, book, or service. Beginners welcome. And, once you learn the skills, you can delegate it all to your office assistant.

Seven Reasons to Write Articles:

#07 - It's free.

Top web sites, blogs, and article directories want your articles. They don't charge you to submit your article. Thousands of daily visitors come to find out more about different topics. They appreciate your knowledge and unique approach to it. They get the articles free. You get to include your powerful web bio or signature file that attracts new people to your web site where your sales letters for your seminars, products, and service are. In blogs, you can include a link to where you sell your books.

#06 - You can reach from 10,000 to 500,000 of your targeted audience each day that you submit an article.

These people surf the top sites in their fields and article directories to get free information. When your articles get published, you will be at the top of well-known online business people who provide a great service. Remember Bill Gates' prediction: After 2000, you either take your business online, or you won't have one.

#05 - You will spend far less time promoting online than more traditional ways.

You spend from one to five hours a week to write articles. Your article will be 300-900 words. And, you can delegate the submissions to your virtual or in-office computer assistant. Total time promoting? Less than five hours a week. This is the best marketing investment because your articles show your audience that you are the savvy expert in your field, and you will become a household name. The more articles you write related to your book or business, the more Online exposure you will get with links back to your web site.

#04 - Submitting articles is seven times as effective as any other promotion because when you submit many articles, you become known as the savvy expert, and your market will flock to your web site.

After you write ten articles, you can leverage them to many other articles with a different angle or audience. This outstanding viral marketing technique will bring many new opportunities because many of the people who read them will contact you to publish on their site, be interviewed as the expert, and be featured in their book. See how the good word spreads?

#03 - You can raise your own ezine subscribers from 10-25 every day you submit an article to multiple high-traffic web sites and article directories.

After reading six or seven of your ezines, your targeted audience who came to you through these articles, trusts you more, believes in you, and eventually becomes a client or customer.

#02 - You reach your targeted audience for your service

Let's say you are a career coach. You write articles that relate to that topic. You send them to top web sites, blogs, or article directories each week. Your audience visits these sites because they want and need your information. They notice your fabulous web bio and go for your free offer. That's far better than article blasting services because you directly hit your targeted audience--wanting what you have to offer.

#01 - Your book brands your business.

Once thousands of people have read your articles, they will share your information with their friends and associates. They will visit your web site to check out your book's sales letter. This branding works for speakers, consultants and coaches, solo professionals, and other small businesses.

It's not who you know. It's who knows you. The internet changes your promotion game in ways you'll appreciate, because you will not have to spend much time or money promoting.

Start writing short articles now, and see how this great exposure to eager online readers and web surfers in your field will bring your book and business big success.

Author Resource: Book and Internet Marketing Coach Judy Cullins helps businesses get all the clients and sell all the books they want. Author of 13 books including How to Write your Book Fast, The Fast and Cheap Way to Explode Targeted Web Traffic, Advanced Article Marketing - Nine Mistakes and How to Solve Them, and Advanced Article Three Book Program. Judy offers 256 articles and free eBook "Book Writing and Marketing Tips" with monthly ezine subscription at http://www.advancedarticlemarketing.com

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